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Competitive Bidding: Outlook For OTS Bracing

Self-fitting has unknown consequences How many newspaper articles or television reports have you seen about the inclusion of off-the-shelf (OTS) knee and spine braces in the Competitive Bidding Program? Competitive Bidding is a well known topic within the orthopedic and O&P communities. But are Medicare beneficiaries aware of the realities and consequences of the new…

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How well do you know your referring physicians?

O&P clinics seldom devote adequate time and resources to building relationships with referring physicians. As a result, these clinics are at risk of losing business to competitors that have a more robust marketing program. While this is a somewhat extreme example, I want to tell you about an interesting dinner I had about a decade…

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